Why ASKO

About ASKO

It started back in 1950 in Vara, Sweden, with an innovative young man' s dream to build a washing machine for his mother to make her life easier.

Millions of people all over the world have Scandinavian household appliances from ASKO in their homes; high quality, durable products with innovative solutions. We offer a full range of Kitchen and Laundry appliances that will meet and often exceed our customer's expectations for many years to come.

ASKO has always been committed to environmental protection. We continuously strive to find the most environmentally friendly solutions and economical use of resources. Our machines are water and energy efficient and are built to last longer.

ASKOs appliances are exported and distributed by sales companies in main markets Nordics, USA and Australia as well as 50 other markets world wide.

History

The Asko story is a good one. It started back in 1950 in Vara, Sweden, with an innovative young man' s dream to build a washing machine for his mother to make her life easier.

Today, more than 65 years later, ASKO is a Swedish brand that is inspired by Scandinavian values such as functional, minimalistic design, high quality and environmental responsibility. As Scandinavians we are ambitious, honest people with a feeling for quality and respect for the environment.

Our products are manufactured with extremely high quality demands and we are driven by a passion to create products that are destined to become a much loved part of your home and your life.

Important Asko years

1918 Finnish carpenter Aukusti Asko-Avonius founded the ASKO furniture group.

1950 The first washing machine is produced by Karl-Erik Andersson in Vara, Sweden, Junga Verkstäder is established.

1952 First Finnish produced household appliance – a refrigerator – is produced in Lahti, Finland.

1953 First washer is produced in Lahti, Finland.

1957 First cooker is produced in Lahti, Finland.

1958 First cold iron is produced in Lahti, Finland.

1967 First dishwasher is produced, and export starts from Vara, Sweden.

1972 First built in ovens are produced in Lahti, Finland.

1975 First tumble dryer is produced in Vara, Sweden.

1985 Quattro construction for washers is developed

2006 ASKO is first brand with design co-ordinatedLaundry care concept on the market.

2007 ASKO launch Hidden Helpers as a part of the Laundry Care concept

2008 ASKO launch Sense Series – first design co-ordinated cooking range

2014 Asko Appliances AB move head office to Lidköping, Sweden.

2014 ASKO Launch Pro Series – First full design co-ordinated cooking range from ASKO

2015 Launch of the Elements design co-ordinated cooking range

2016 Launch of the Craft design co-ordinated cooking range

2017 Launch of the Pro Home Laundry range

2017 ASKO Pro Home Laundry concept is awarded with Red Dot Best of the Best.

Quality

ASKO, Highest conceivable quality Inspired by Scandinavia

At ASKO we design and manufacture premium quality appliances with our Scandinavian touch in form and function. Ever since we began to produce washers in the early 1950s our goal has been to produce premium quality products that will meet and exceed our customers’ expectations for many years to come.

Our quality proceess include that we test ALL products before they leave the factory. Any machine that fails to pass our gruelling tests never leave the factory.

Today we offer a full range of kitchen and laundry appliances and we are proud that our machines meet the highest demands on design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. Accordingly, since 1995 we have also been certified to ISO 9001, which guarantees that our products are always of the highest conceivable quality.

Scandinavian design

ASKO Elements Range, Designed kitchen appliances

The combination of everyday functionalism, environmental concern and clean, pleasant lines is the principal hallmark of Scandinavian design – and that of ASKO. The fundamental idea is that carefully designed products should increase people’s quality of life. To distinguish ourselves on a market of cluttered, complex and voluptuous designs, we aim for a soft, humanistic minimalism based on the principle of quiet being the new loud.

The key elements of Scandinavian design – understated elegance, high quality craftsmanship and natural materials – are reflected in ASKO’s design language. Much emphasis is also placed on functionality. We strive to make life easier by offering truly user friendly interfaces, integration of practical functions and trouble-free, durable products that please people for a long time.

Environment

it is natural for us to preserve and protect our environment

Our factories have always had nature on their doorstep. Therefore it is natural for us to preserve and protect our environment. We continuously strive to find the most environmentally friendly solutions and economical use of resources in the manufacturing of our products. By caring for our environment we work to minimize the environmental impact of all our activities and products.

The ASKO factories also have environmental certification in accordance with ISO 14001 which means that everything is done as environmentally friendly as possible.

An example of this is that all components in our appliances that weigh more than 50 grams are labelled for recycling.